Program Summary
For researchers and academics who seek to go beyond the status quo and generate fundamental knowledge, our PhD in Innovation, Digital Entrepreneurship, and Platform Economy is the platform to transform disruptive ideas into theories and models that will impact global business. This program is a deep dive into the most advanced research methodologies for validation, growth, and fundraising, preparing you to lead the next wave of research on tech startups and digital-based companies.
Why choose this PhD at NGCU?
Master advanced research techniques in Growth Hacking. Delve into the Venture Capital ecosystem from a theoretical and empirical perspective. Explore the application of Blockchain, Web3, and AI in creating new business models. Connect with an international network of researchers. You will be prepared to conduct original research, act as a university professor, senior R&D researcher, or strategic consultant in technological innovation.
Program Coordinator
Dr. Elena Petrova
PhD in Digital Economy and Platform Modeling
Dr. Petrova is an internationally renowned researcher in platform economics and digital business models. Her frequently cited work focuses on network effects and monetization strategies. She acts as a consultant for several Silicon Valley companies.
Innovative Research Lines
Research on rapid hypothesis testing methodologies, market validation, and accelerated growth strategies for digital products.
Dives into user psychology, human-centered design, and the creation of digital products from a theoretical and critical perspective.
Specific financial modeling for startups, valuation, and negotiation with angel investors and VC funds, focusing on risk and return analysis.
Explores business opportunities in decentralized technologies, NFTs, the metaverse, and the new internet economy from a research perspective.
How entrepreneurs can use AI to optimize processes and create new solutions, analyzing the effects and best practices.