Course Summary
This certification course provides the essential tools, strategies, and knowledge to navigate the digital ecosystem. From idea validation to fundraising, you will be prepared for the challenges of modern entrepreneurship.
Full Description
The Digital Entrepreneurship program at NGCU is designed for aspiring founders and innovators. Through a hands-on approach, students will explore business model creation, digital marketing strategies, financial management for startups, and the emerging technologies shaping the future. The course is ideal for anyone looking to launch a new digital product, optimize an existing business, or develop an entrepreneurial mindset.
Course Coordinator
Dr. Alexandre P.
Innovation and Startups Specialist
With over 15 years of experience in mentoring startups and developing digital businesses, Dr. Alexandre is a visionary leader dedicated to empowering the next generation of entrepreneurs.
Course Structure
Explore the digital landscape, identify market opportunities, and develop the mindset of a successful entrepreneur.
Learn to use tools like the Business Model Canvas and the Lean Startup methodology to create and validate sustainable business models.
Master SEO techniques, content marketing, social media, and growth hacking to attract and retain customers.
Understand the concepts of cash flow, financial projections, valuation, and the different ways to raise capital.
Plan your Minimum Viable Product (MVP), manage projects with agile methodologies, and prepare for your market launch.
What makes NGCU unique?
Hands-On
Develop real projects from the first semester, working on prototyping, validation, and launching digital products.
Lean Mentality
Adopt agile and lean methodologies to innovate quickly, minimizing risks and maximizing results.
Strategic Digital Marketing
Master the tools and tactics to build strong brands, attract customers, and convert sales in the online environment.
Vibrant Ecosystem
Be part of a community of entrepreneurs, mentors, and investors, learning from the best and building your support network.
Interested? Request the academic catalog for this undergraduate course now.
Experience the higher education of the future: Innovative and out-of-the-box disciplines
Business Validation and Growth Hacking for Startups
Focuses on rapid hypothesis testing methodologies, market validation, and accelerated growth strategies for digital products and services.
User Experience (UX) and Design Thinking for Digital Products
Dives into user psychology, human-centered design, and how to create intuitive and impactful digital products.
Finance for Digital Startups and Fundraising (Venture Capital & Angel Investment)
Teaches financial modeling specific to startups, valuation, negotiation with angel investors, and venture capital funds.
Entrepreneurship in Blockchain and Web3
Explores business opportunities in decentralized technologies, NFTs, the metaverse, cryptocurrencies, and the new internet economy.
Artificial Intelligence for Entrepreneurs: Tools and Strategies
How entrepreneurs can use AI and machine learning tools to optimize processes, personalize products and services, and create new digital solutions.
Interested? Request the academic catalog for this undergraduate course now.
Your passport to the future:
Be a startup founder, a digital product manager, an innovation consultant, or an e-commerce specialist. The doors of the digital universe are open, and you will have the keys to unlock it.
Your disruptive idea is waiting to be built. Start your journey now! Apply now!